CUSTOMER CENTER

Tanya Faddelstein asked:


In these new challenging economic times that so many businesses have found themselves in, new methods of drumming up customers have to be found that deliver more bang for the buck. Conventional advertising can be effective, but if people in the community have less disposable income, you can be kicking a dead horse with it. The best group of people to advertise to for the highest rate of return, is the customers that are already patronizing your establishment.

Better than Large Signs

What many people don’t realize however, is that advertising to visiting customers can be a tricky proposition. Simply cluttering up you business with another obvious printed advertisement can work, but it also can have a negative impact on the “ambiance” of your establishment. This is why more businesses everywhere are finding advertising to be another one of the great uses of plastic bags that they give away anyway.

Why Use Blank Plastic Bags ?

Think about it for a minute. You purchase them by the thousands , hand them out to each and every customer that passes through your checkout counter and what is printed on them? If your answer to that is nothing then may have a wide open opportunity to do some custom advertising on specialty or high profit items that you feature in your establishment.

Look At the Big Picture

Of course custom printed plastic bags will cost a little more then plain generic bags, but you may be surprised at how little more they actually cost. Besides, if custom printed plastic bags are delivering actual results at the cash register, where the plain bags aren’t, that in fact makes them cheaper to use when the “big picture” is examined.

Cheaper – Better – More Actual Results

In these difficult economic times, advertising is the last place that a business should cut. Its the same as a farmer eating his seed corn but with this new use of plastic bags you don’t need to. With custom printed plastic bags as part of an advertising strategy you can advertise cheaper and smarter for optimal results.

Paul Kopp asked:


These customer service tips will save you thousands of dollars and create a lasting bond with your customers. I was thinking recently about one of my worse home based business nightmares and how it turned out to be a very valuable lesson for creating excellent customer service.

It started out like a great dream. We just started our toner and ink-jet business and our first business customer was a medical firm of about 20 offices. I had known the purchasing agent for sometime and before long we got the contract to supply these offices with printer products.

We were so excited to get the order that we did not question when the purchasing agent placed a huge order for hundreds of toner and ink-jet supplies. She had mentioned that they were going to make the main office the headquarters for all the printer supplies.

The business we had set up was a drop ship company which meant we would be getting all the products from various manufacturers. We were on a cash basis with the suppliers, meaning that all funds were paid up front.

We ordered all the supplies believing that the purchasing agent knew what she was doing. Well, it became a logistical nightmare when they could not fit all the products into the storage area they had created.

Of course the medical firm was way too overstocked and we had to send back more then half of the orders. Now that makes it difficult when you are working with numerous manufacturers and their return policies. Our company motto is excellent customer service so we immediately sent a representative down to correct the errors.

Even though it was the purchasing agent who created the mess, when I look back at the situation it was my home based business that was more at fault. We had only offered good customer service not excellent customer service.

These customer service tips will save you from getting into the situation that my company did and save your time and money.

Customer Service Tips

*Pre Qualify Your Customer and their Needs

*Help the Customer with Volume Amounts

*Verify Storage Life of Product

*Test the Product and Business Relationship

Pre Qualify Your Customer

At your first meeting with the decision maker of the company you will be doing business with have a check list of questions. Your primary objective is to help the customer with their needs. First find out how long they have been doing the ordering. Ask if they are new at this or if this is a new company idea. In our scenario above, the company did not put a real strong plan together in regards to using one location as a distribution center.

Armed with these questions and the customer service tips, you can get a better idea of where your home based business products or services can fit in. Offering suggestions if they need them. Excellent customer service begins with getting the facts.

Help the Customer with Volume Amounts

If you have done your pre-qualifying you will know much more about what the decision maker really needs. Sometimes you will find out that the decision maker is not really clear on their objectives and you need to be able to help clarify them.

Did they get an accurate volume of products needed? Most times you will need to test the waters. Always go slow you can speed it up anytime.

Verify Storage Life of Product

If you are selling a product that has a storage life, be sure that the customer�s volume amounts are safely matched but not excessively over matched. You do not want too much product on their shelves. This is money tied up by your customer and also could expire. Someone will eat the product costs of this common mistake.

An extra customer service tip to add to this is that by keeping your customer too well stocked you may lose them. If they do not get a call from your home based business very often they are more apt to run into other product suppliers and you will not be �in front of your customers�. You will want to continue to be able to work with your customers helping them identify needs that they may not even know they have and telling them about new products and services.

Test the Product and the Business Relationship

When you start with a new customer, go slow and see how the product fits into their needs. Good customer service begins with this but excellent customer service goes beyond this point. See how your home based business products and services are meeting the customer needs. Are your products a good match and are you offering the correct service? What can you do to make the business relationship even better? How can they profit from your products? Keep in mind the extra customer service tip I mentioned above about keeping “in front of the customer”.

If the products or business relationship are not a good fit, end the relationship. It will cost your business money and time as well bad public relations. Remember an unsatisfied customer will tell more people about a bad situation then a good one. It is hard to end a relationship. Sometimes it is better to never have begun one with the customer in the first place. For the sake of excellent customer service I have refused customers because I knew that our products would not fit their needs.

I hope that your home based business will use these customer service tips. Creating a successful relationship with your customers is essential for your business success. Sales will soar and happy customers mean great word of mouth advertising.

David Jose asked:


Communication was so difficult years back that people avoided communicating with anyone. With the growth of technologies communication slowly became easy and today with the upcoming of Information Technology the concept of communication has changed entirely. People now believe in one to one communication through Internet facilities. This instant form of communication has given rise to several online businesses. A simple click of the mouse reduces the communication gap that encourages users to use online facilities. The Internet business has also helped online marketing companies and Internet advertising agencies to perform extraordinarily.

Several online marketing companies are seen on the web that utilize this instant form of communication to communicate their messages throughout the globe. A two way communication becomes so easy for an online marketing company, as it that helps to form a communicating bridge between the company and customer. Since advertising is an integral part of marketing therefore Internet advertising agencies have benefited a lot from online marketing facilities. For those who want to promote their good/service through Internet can go for affiliate marketing by becoming a part of an online marketing company.    

An online marketing company makes use of all the marketing techniques to place a product in the market through web. Brand promotion is a part of Internet advertising that helps the audience to know about the latest offerings of a brand. Just like an online marketing company, the Internet advertising agency works to advertise the brand and make online marketing a successful business. Everything associated with Online marketing is very simple and marketers enjoy this business because they can even work from home .

Email campaign was a concept that was never even thought about but online marketing came up with this technique to cater to a large mass of audience. This concept became a success and was accepted by many online marketing companies that some of the companies specialize only in email campaigning.

A powerful online marketing company can utilize all the effective techniques to pull up a website and bring it on the top most rankings of a search engine. To know more about online marketing keep searching the web to update yourself with the latest happenings.

Assassin Marketing asked:


Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can’t be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Internet Information asked:


Beth Davis may not have the whole world in her hand, but she holds a key to a very lucrative career. And yes, the key to her success really does lie in the palm of a hand.

That is because Beth cleverly morphed what started out as a mere hobby – hand reading – into a profitable Internet- based information marketing business.

Beth is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.”

Like many successful info-marketers, Beth was driven by a professional setback. She started out in the corporate world of marketing, but became disillusioned with the lack of long-term prospects for growth. “One day, my boss told me I’d be lucky to make $40,000 a year in five years,” Beth says. “That was all the motivation I needed to start my own business.”

Though Beth was at first skeptical about palm reading, a friend convinced her to give it a try. What followed was a revelation. “This woman read my hands and predicted I would be a successful business owner who inspires the masses,” Beth recalls.

Inspired by the hand reading, Beth began teaching hand analysis by phone in 2002. Money started to roll in, and a number of people Beth coached went on to become professional hand analysts themselves.

But as Beth continued to grow her business, she realized there was one thing missing. That “thing” was a strong Internet presence. “I knew I had to take my website from a floating brochure to another revenue stream for my business,” Beth says.

That was the right decision, Skrob notes because “when businesspeople and consumers want information, they go to the Internet first.”

Beth began sending plain text emails to her list of 600 people. In return, she got registrations for her tele-classes, workshops and a coaching program, which she sold at the end of hand-reading sessions. “I never advertised it, but within six to eight months, I had a full practice.”

But not so full that there wasn’t any room for improvement. In 2005, Beth signed up for the “Online Success Blueprint Workshop,” by a very successful Internet info-marketer Alexandria Brown. “I pretty much implemented everything she told me to do,” Beth reports.

One of these “must-do’s” was a killer website, which, Skrob stresses, “is a basic requirement for an Internet marketer. A well-structured and focused website that attracts, rather than repels, visitors is very important.”

So Beth hired a web designer to build her new website, HandAnalyst.com, targeting women clients. Her first product was a $247 home study program called “5 Proven Steps to Bring More Health, Love and Money into Your Life,” which teaches people the benefits of analyzing their own hands. “The title encompasses all of the responses to the survey I had sent out to my list, to see what my customers were interested in most,” she says.

Beth’s Internet-based information marketing business is booming because she took an idea and built a great website to promote it, one that inspires the visitors to buy her products. “When your sales prospects opt in on your landing page, they become your sales leads,” Skrob notes. “The next step is the sales process. The Internet gives you more options for presenting your sales materials.”

The book outlines five specific tasks that every web-based sales presentation must accomplish – techniques that Beth has mastered, allowing her to rake in big bucks.

But the answer to a successful info-marketing venture is not just in the palm of your hand. Says Skrob: “If you’re ready to take advantage of the unique opportunities the Internet provides to information marketers, this book tells you everything you need to know.”

 

Rik Johns asked:


Ever wondered what the difference is between secured car loans and personal unsecured car loans and how that difference affects your finance and their repayments.  The car loans terms can be only minor, but is larger when the true cost of each is taken into account.

Before discussing secured and unsecured car loans in more detail, let’s first have a look at the various workings that determine the cost of your loan and of your monthly repayments. The cost of the car finance package is the total you repay less the loan amount borrowed. Hence, let’s say you are repaying $20,000 at 12% interest rate over 36 months; you will repay at the rate of $664.29 per month.  That would total a repayment of $23,914.44, and the cost of the loan would be $3,914.44 plus any set-up or administration fees.  A car finance calculator will enable you to work this out for yourself.

An substitute to a car finance would be car hire purchase (HP), where you hire the car over the repayment period and get the title to the motor car with your final payment. Until then the car belongs to the HP company.

However, most finances are either secured or unsecured, and not all finance companies offer unsecured or personal loans so let’s look at secured car finance first. Secured car loans is one whereby the lender offers the loan with the car as security.  If you fail to make payments, the lender can sell the car to recoup their money.  It is possible to get a secured car loan when the motor vehicle gets past a certain age, often 7 years, but the car finance term or loan term may be requested to be shorter than the standard 5 yearsor not at all by using your home or some other form of security. These however are not strictly classed as a car loan. normally the car is used as security over the loan.

If you prefer you can request no deposit car finance and have all on-road costs added to the amount financed. Options like registration , loan protection insurance for disability,death or unemploymentand comprehensive auto insurance as part of the financing deal.  Loan insurance makes sure that the loan is paid off in the event of your death during the loan period, and comprehensive car insurance is needed to make sure that the car is in good condition should it be needed to repay the finance in the event of you having your car repossessed.

This might look hard , but these are standard conditions for any secured loan, not only car loans. Secured car loans terms are from 1-7years, and the interest rate will be lower than that for an unsecured car finance where the financier charges extra to compensate for their added risk. As with any loan, a deposit will result in lower payments, or a shorter term, whichever you prefer.

Balloon payments could be an option on your finance package, which is like a deposit in reverse, payable at the end of the period.  This is popular by those whose income will increase over the period, and they will be in a better financial position to pay a lump sum in 3 – 5 years time. This  too  results in either a lower monthly repayment or a shorter repayment term.

If you are buying a used motor vehicle, your car loans intererst rates can be priced very differentlyaccording to the finance company and the age of your car. Many will charge higher loan rates, and the current credit crisis has changed the outlook of many lenders to unsecured car loans in particular. Many no longer offer unsecured car finance due to the increased risk in the current economic climate.

However, they are still available, and some car loan brokers can ensure you get the best unsecured car loan available. In addition to the interest rate on such loans, you should also evaluate the fees charged, since they can involve a considerable outlay for you before you get the loan.

The key differences between secured and unsecured car finance, therefore, can be summed up as:

Secured car finance are cheaper to repay, with normally lower rates.

You need to have full comprehensive car insurance with all secured car loans, while unsecured financing does not.

Both loans could require deathinsurance cover for the finance, but secured car finance packages are more likely to.

You can sometimes include comprehensive insurance, registration and other costs in the secured loan, but with an unsecured car loan you must include the the costs on top of the amount borrowed.

Fees for unsecured car loans can be significantly higher than for secured car loans.

Not all finance companies will offer unsecured auto loans.

There few doubts that if your vehicle is young enough to be given a loan with the car as colateral, then that should be your option.  You might be able to arrange a secured loan for an older vehicle with your residential home as security, but you will have to make sure to maintain the payments since lenders are becoming unsympathetic in the current economic crissis.

Assassin Marketing asked:


Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?

Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.

Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?

One Word – Strategy. That single word alone already means everything. It actually defines everything about success.

Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.

You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.

Reason #1: You Save More Money

The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.

With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!

With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.

Reason #2: You Have More Space For Content

Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.

Reason #3: More People Hear About You

Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?

Reason #4: Online Marketing Is Measurable

Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.

With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.

Reason #5: You Can Use Videos With Online Marketing

Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?

Reason #6: You Establish A Relationship With Your Customers

How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.

Reason #7: You Can Easily Build Trust And Credibility With Your Visitors

When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.

Reason #8: You Are The Only Choice

With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.

Reason #9: You Can Promote Your Business All Over The World

Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.

Reason #10: Online Marketing Is Eco-Friendly

Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.

Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!

Ted Cantu asked:


What does it take to be considered really “good” when it comes to online marketing? When do you know you have cracked the nut of your niche market and can have others call upon you to do their marketing for them? I have gone through this metamorphosis myself in the recent years. I stumbled along this journey somewhat reluctantly but along the way I discovered many secrets.

New York Dreams Reduced To Dust

After losing my career in 911, New York City, I found myself in a weird position in life. It appeared that in all my adventures I had acquired too much experience in the job market. Others deemed that I was too expensive and too experienced to stay in it. I had quite a roster of clients on my resume by this stage of my life. These included Capital Records, Oprah Winfrey, WWF, Coca Cola, Citibank, Arthur Andersen, and a whole plethora of dot com companies from Chicago to New York City.

911 had brought on a lot of change in my industry. I had some other reasons for leaving New York and I made the trek back to my home state of Michigan. When I got there I had a very strange welcome. Michigan had a very distinct answer to all of this great work experience and that message as clear. The job market gave me the finger and told me to “get lost”.

As an Art Director, who worked for many of the top advertising firms in the industry, I had two choices. I could either take Michigan’s advice and curl up in a ball and die. That is to say I could still do online marketing on the cheap and become a commodity with all the charm of your local street beggar or I could become brilliant. I decided to do the latter because I was never ever very good at being poor and I was always up for a great street fight.

Dusting myself off and laughing at the locals I decided to get as many mentors as I could afford. In fact, I blew a fortune on these types and I sought them out in the most unlikely places. I found amazing minds all across the globe and gladly shelled out thousands to keep them under my employ. I found astounding copywriters who brought in 4000% response rates. I found online marketers who were running 35% ROI campaigns with little or no effort. I had to seek high and low to find the most incredible minds around the world.

My Mentors Show Up On Time

There is an old saying that says, “When the student is ready – the teachers will appear” and that is precisely what happened. Course I had to do a bit of seeking out. In a few short months this had really paid off nicely. I had acquired the help of such amazing minds as Dan Kennedy, (Master Marketer and Millionaire Maker), Corey Rudl and Derek Ghel, (Internet Marketing Center), Mark Joyner, (New Zealand), Orange Beetle – Alan Forrest Smith, (London, England UK), Brett McFall, (Australia) and jumped in the front row seat to local mastermind groups which I actually found on the Internet.

I went through a lot of books during this time. In fact I was spending over $100 dollars a week just on business books. That may not sound like very much to you. But the difference is that I actually read these books they were not for show and tell. I absorbed them like a sponge. I read everything I could get my hands on starting with the classics like, “Think and Grow Rich” by Napoleon Hill and this lead to modern day classics like, “The No BS Kick *** Sales Guide” by Dan Kennedy which totally changed my life and how I looked at sales. I got all the sales writing books I could get by Maria Volossos, Bob Bly and John Caples. These books began to build every week and I had to put them in boxes. I didn’t let the clutter bother me too much as I needed more and more information to make things happen in my business.

Because the web was changing faster than I could speak I needed to be well rounded on everything. I got books on digital film making so I could keep up with the Web 2.0 innovations online. I needed equipment too so I ran out and got the best HD cameras I could afford. Along with this came lights, green screens, tripods and sound gear.

As you can imagine in a few months I had a ton of material. I actually had a tall industrial kitchen pot rack I purchased from, “Bath and Beyond” just to hold all of my books. The number of all these learning materials now numbered somewhere in the 700′s. Not only could I speak the language of marketing fluently I was using the techniques I had acquired to get new sales and customers.

I wrote my own sales offers and my own sales letters and mailed them out to clueless CEO’s and got work. In fact, I took my company from zero dollars to $340k on the average. I was amazed at the differences between the two cultures of Michigan and New York City and here is what I found.

New York Mindset Vs Michigan’s Collapsed Economy

Michigan prides itself on a work ethic where it exchanges time for money. They view this as “working hard” or “hard working”. I have another view on this where I say it’s, “hardly working”. The other thing I can tell you is that Michigan has a lot of traditional industry. It prides itself on things it can pull out of the ground and sell to the public. They are resistant to change and are incredibly stubborn when it comes to emerging technology.

New York on the other hand embraces technology and a great amount of businesses there are run on ideas. These are technology based companies that also move money from one place to another. They actually work their businesses online and interact with customer bases right online. This is a very powerful difference between the two states of economy. Since they are always moving forward they are able to attract a lot of international money and stay strong. It has a very powerful and different dynamic.

Now the question becomes what do I do with all of this? My company had spiraled out of control in a very good way. You see, now I was in California, Florida, Michigan, Canada, New York City, South Carolina, Connecticut in just a few months. I had actually become an International company in less than a year. There is a lot of powerful new energies flowing through my company which is something I never expected. I owe it all to being diligent and to seeking out mentors.

Tying It All Together

After I built this company from scratch I had a real problem on my hands. I had all of these books and materials that got me through a lot of rough times in my life. I still relied on them and wouldn’t dream of throwing them out or selling them. An opportunity came along where I could share them with the rest of my Dan Kennedy Coaching Group in Brighton, Michigan.

And today that is where they are – all 700+ of them. They take up the entire wall in a marketing resource library where they can be used to inspire and build up another potential budding entrepreneur. These books are an amazing testimony to what just one single person can do. With these books I was able to break down the barricades of corporate America and limited means of income. I have used theses assets to propel me levels upon levels of mediocrity and low minded thinking. These tools have enabled me to build a successful International company within a very short amount of time, (roughly 18 months).

My advice for anyone looking to become their own boss is to seek out mentors. It is the quickest way to achieve what you want out of life. You will need to find people who have already done the things that you want to do. I have found mentors in just about every area of my life where I needed help including financial, copywriting, marketing, online marketing, strategic business planning and spiritual help and guidance. They are out there and you can find them under many names including, life coaching, business coaching, spiritual guides and gurus.