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GregRoworth asked:
Better Customer Service is Not Optional
Providing better customer service is an obvious competitive strategy that creates the platform to achieve success in your market. For that reason, is is almost unbelievable that customer service is so poor from so many businesses. Most business owners I talk to want to provide better customer service. However, their attempts to develop customer service policies and behaviours throughout their business are often frustrated. In this article, we highlight why providing better customer service is not optional if you want to achieve business success and some ways to achieve better customer service, by approaching the topic somewhat differently than you might anticipate.
Provide Better Customer Service by Identifying Unmet Needs
One reason many businesses fail at providing better customer service is that they try to compete head-to-head with their competitors. They take them on at their own game. This strategy is difficult to make work, because of competitor reactions. Both you and your competitor either get stronger at customer service, or someone tries to take a shortcut and ends up undermining the reputation of everyone in the industry. A better approach is to try to identify unmet needs within your market that no competitor is paying attention to. This is a strategy that can propel your success to market domination like no other.
One company that used this strategy and grew from a neighborhood outlet to a world-wide phenomenon was Domino’s Pizza. In a commodity market such as pizza restaurants, where they were getting killed, Tom Monaghan identified a need that no one was paying much attention to – home delivery. At the time, home deliveries were seen as a way to top up the down times when the eat-in restaurant was a bit quiet. As a result, home deliveries were given low priority and often the customer received their pizza order after a long wait, by which time it arrived cold and unappetising.
Guarantee Better Customer Service to Achieve Market Domination
Monaghan saw a way he could provide better customer service by targeting this unmet need. He came up with a strategy to deliver to this market “fresh, hot pizza in 30 minutes, or it was free.” He saw a need and used a powerful guarantee of better customer service to gain a foothold in this market. His strategy was so successful, that the market for pizza grew phenomenally, as he created a whole new market of pizza lovers who preferred home delivery who would not eat at a pizza restaurant. He not only changed his business’s fate from a struggling also ran to a hugely successful multi-national operation, all on the strength of a uniquely audacious guarantee that no one else had the courage to copy.
Achieve Better Customer Service by Selling Them More
One of the disappointing aspects of customer service in many businesses, particularly obvious in retail stores, emanates from the lack of sales skill of most retail sales people. Many business owners and sales people seem to think that selling is the antipathy of providing service. People don’t want high pressure, you say. Absolutely correct. But neither do they want insipid sales people who cannot offer quality service because they can’t think proactively about what customers may need and are too weak to offer additional opportunities to buy when they have a willing customer giving them their attention. This poor service comes at a high cost to both the customer and the business owner, as well as the salesperson if they earn any type of remuneration based on performance.
Better customer service can be achieved by being aware of what else your customer might need if they buy a particular item, and ensuring that your sales people ask if they would like it. McDonald’s made this an art form with the question, “Would you like fries with that?” You need to think about what products or services, or combinations of products and services, go naturally together. Offering these extra items is not high pressure sales tactics. It is better customer service to help someone who needs your product to identify what they want and how they can get them. If you don’t offer these things to your customer you are negligent and uncaring. As long as you offer them without pressure and allow your customer to decide, you are providing better customer service.
Provide Better Customer Service by Building Intimate Relationships
Intimacy is about knowing more about another person than the norm. When you build intimate relationships with your customers, you are get to know them in a way that you can anticipate their needs and provide better customer service. When you are aware of what your customers want and find a way for them to get it, you are not being pushy, as long as you relate to your customer in a way that honors and respects them. These days there are many tools you can use to increase your ability to communicate with customers and get to know their needs and wants. You don’t enhance your ability to provide better customer service by being back-footed and waiting for customers to ask first. Your service levels increase greatly when you let your valued customers know how they can get their special favorites first, or how they can jump the queue to get the newest item that may take their fancy, before it is made known widely to the general public.
Be creative and find ways to develop intimacy with your customers.
Providing better customer service is not difficult if you use your imagination and creativity. Don’t go head-to-head with your competitors and try to out do them where can compete directly against you. Come up with innovative ways to provide better customer service by looking for unmet needs, or selling your customers more, or by getting to know them better. It’s not that hard and the results can be phenomenal.
Better Customer Service is Not Optional
Providing better customer service is an obvious competitive strategy that creates the platform to achieve success in your market. For that reason, is is almost unbelievable that customer service is so poor from so many businesses. Most business owners I talk to want to provide better customer service. However, their attempts to develop customer service policies and behaviours throughout their business are often frustrated. In this article, we highlight why providing better customer service is not optional if you want to achieve business success and some ways to achieve better customer service, by approaching the topic somewhat differently than you might anticipate.
Provide Better Customer Service by Identifying Unmet Needs
One reason many businesses fail at providing better customer service is that they try to compete head-to-head with their competitors. They take them on at their own game. This strategy is difficult to make work, because of competitor reactions. Both you and your competitor either get stronger at customer service, or someone tries to take a shortcut and ends up undermining the reputation of everyone in the industry. A better approach is to try to identify unmet needs within your market that no competitor is paying attention to. This is a strategy that can propel your success to market domination like no other.
One company that used this strategy and grew from a neighborhood outlet to a world-wide phenomenon was Domino’s Pizza. In a commodity market such as pizza restaurants, where they were getting killed, Tom Monaghan identified a need that no one was paying much attention to – home delivery. At the time, home deliveries were seen as a way to top up the down times when the eat-in restaurant was a bit quiet. As a result, home deliveries were given low priority and often the customer received their pizza order after a long wait, by which time it arrived cold and unappetising.
Guarantee Better Customer Service to Achieve Market Domination
Monaghan saw a way he could provide better customer service by targeting this unmet need. He came up with a strategy to deliver to this market “fresh, hot pizza in 30 minutes, or it was free.” He saw a need and used a powerful guarantee of better customer service to gain a foothold in this market. His strategy was so successful, that the market for pizza grew phenomenally, as he created a whole new market of pizza lovers who preferred home delivery who would not eat at a pizza restaurant. He not only changed his business’s fate from a struggling also ran to a hugely successful multi-national operation, all on the strength of a uniquely audacious guarantee that no one else had the courage to copy.
Achieve Better Customer Service by Selling Them More
One of the disappointing aspects of customer service in many businesses, particularly obvious in retail stores, emanates from the lack of sales skill of most retail sales people. Many business owners and sales people seem to think that selling is the antipathy of providing service. People don’t want high pressure, you say. Absolutely correct. But neither do they want insipid sales people who cannot offer quality service because they can’t think proactively about what customers may need and are too weak to offer additional opportunities to buy when they have a willing customer giving them their attention. This poor service comes at a high cost to both the customer and the business owner, as well as the salesperson if they earn any type of remuneration based on performance.
Better customer service can be achieved by being aware of what else your customer might need if they buy a particular item, and ensuring that your sales people ask if they would like it. McDonald’s made this an art form with the question, “Would you like fries with that?” You need to think about what products or services, or combinations of products and services, go naturally together. Offering these extra items is not high pressure sales tactics. It is better customer service to help someone who needs your product to identify what they want and how they can get them. If you don’t offer these things to your customer you are negligent and uncaring. As long as you offer them without pressure and allow your customer to decide, you are providing better customer service.
Provide Better Customer Service by Building Intimate Relationships
Intimacy is about knowing more about another person than the norm. When you build intimate relationships with your customers, you are get to know them in a way that you can anticipate their needs and provide better customer service. When you are aware of what your customers want and find a way for them to get it, you are not being pushy, as long as you relate to your customer in a way that honors and respects them. These days there are many tools you can use to increase your ability to communicate with customers and get to know their needs and wants. You don’t enhance your ability to provide better customer service by being back-footed and waiting for customers to ask first. Your service levels increase greatly when you let your valued customers know how they can get their special favorites first, or how they can jump the queue to get the newest item that may take their fancy, before it is made known widely to the general public.
Be creative and find ways to develop intimacy with your customers.
Providing better customer service is not difficult if you use your imagination and creativity. Don’t go head-to-head with your competitors and try to out do them where can compete directly against you. Come up with innovative ways to provide better customer service by looking for unmet needs, or selling your customers more, or by getting to know them better. It’s not that hard and the results can be phenomenal.
Ray Subs asked:
You have probably heard that many people are making money online. Perhaps you have also tried various attempts to make money on the internet. You might have tried various internet marketing techniques to sell a product in an effort to make money, to no avail. Many people do make serious money online. Unfortunately, many others give up, after wasting a lot of time and money with websites that do not work.
Internet marketing encompasses many online marketing strategies that you can learn. But even those who are experts at these strategies can have trouble making it online. They lack the coaching that is needed for internet marketing as well as the right product. According to internet guru, Alex Jeffreys, you have to not only have good coaching to make money online, but you also have to have a quality product that you are distributing. Otherwise, all of the mass mailings in the world will not help.
A great deal of online marketing involves direct response marketing. This is where you contact the prospective customer via email to tell them about your product and urge them to take action. There is an old saying that sales is a numbers game. This concept of contacting as many people as possible translates to building a list of prospects and then shooting them offers via email. The numbers game, however, does not work with online marketing. Sure, you should build a list and gather as much information in your email list as you can about your potential customers, but this alone will not allow you to succeed. The numbers game only works if you have the right product of value to sell, but savvy internet marketing skills to boot. In other words, you need a good email list that you are constantly building, a product that has value and that people will want to buy and a marketing plan. Once you have this, you can become successful in your efforts to make money online.
Instead of going at your online marketing sales alone, you are better off to get a coach who is successful in the online business that you want to create for yourself. Just as you would look for coaching and mentoring with any other type of job, you want to do the same when you start trying to make money online. It does not make sense for you to try to go at it alone in the competitive world of online marketing when you can get the help that you need from successful internet marketing coaches.
If you are tired of wasting your money trying to sell products that do not sell through newsletters and emails that are promptly deleted, your strategy is not working. You are better off to seek a new way of making money online by looking for a successful online coach. You can go from a successfool to being successful if you follow the tried and true pattern developed by those who have made it in the field by seeking out their guidance with your internet marketing plan.
You have probably heard that many people are making money online. Perhaps you have also tried various attempts to make money on the internet. You might have tried various internet marketing techniques to sell a product in an effort to make money, to no avail. Many people do make serious money online. Unfortunately, many others give up, after wasting a lot of time and money with websites that do not work.
Internet marketing encompasses many online marketing strategies that you can learn. But even those who are experts at these strategies can have trouble making it online. They lack the coaching that is needed for internet marketing as well as the right product. According to internet guru, Alex Jeffreys, you have to not only have good coaching to make money online, but you also have to have a quality product that you are distributing. Otherwise, all of the mass mailings in the world will not help.
A great deal of online marketing involves direct response marketing. This is where you contact the prospective customer via email to tell them about your product and urge them to take action. There is an old saying that sales is a numbers game. This concept of contacting as many people as possible translates to building a list of prospects and then shooting them offers via email. The numbers game, however, does not work with online marketing. Sure, you should build a list and gather as much information in your email list as you can about your potential customers, but this alone will not allow you to succeed. The numbers game only works if you have the right product of value to sell, but savvy internet marketing skills to boot. In other words, you need a good email list that you are constantly building, a product that has value and that people will want to buy and a marketing plan. Once you have this, you can become successful in your efforts to make money online.
Instead of going at your online marketing sales alone, you are better off to get a coach who is successful in the online business that you want to create for yourself. Just as you would look for coaching and mentoring with any other type of job, you want to do the same when you start trying to make money online. It does not make sense for you to try to go at it alone in the competitive world of online marketing when you can get the help that you need from successful internet marketing coaches.
If you are tired of wasting your money trying to sell products that do not sell through newsletters and emails that are promptly deleted, your strategy is not working. You are better off to seek a new way of making money online by looking for a successful online coach. You can go from a successfool to being successful if you follow the tried and true pattern developed by those who have made it in the field by seeking out their guidance with your internet marketing plan.
Search Marketing asked:
Search Marketing: Points Which Can Work With You Or Work Against You When Dealing With Search Marketing
Search Marketing is crucial for the effectiveness or weakness of your site. The principal intention behind an on line effort is to be found, to be accepted and be kept up in high regard by visitors and customers. To achieve this, on line visitors should locate you easily when writing, on search engines, special keywords which effectively portray your company, services and products.
The objective of an efficient Search Marketing campaign is to get you on the top five positions in search engine results, to ensure that any searcher who writes the key words will spot you and click on you right away.
Any Search Marketing campaign has many elements and actions you should care for in order to make it useful and powerful. When facing Search Marketing, any fact counts! It works for your clients, it tells you to {respect|honor|reward] them and cherish them to assure they make you rich, so, take note.
1_Make your site attractive, get rid of Flash introductions, these only torment clients.
2_Check that all website\’s pages load quickly. Do everything you need to do to turn them quicker.
3_Assure all links get somewhere. Try them on a regular basis; there is nothing more exasperating than hitting on a disabled link.
4_Download proper tools, like Google Webmaster Tools or Yahoo! Site Explorer, to assist you watch the website\’s functioning inside search engines and what might be weakening it.
5_Write instructive error pages, get rid of imprecise content on errors 404 and 500 and set up an XML sitemap.
6_Place Google analytics on the site; there are several, but this one is efficient. By neglecting this, every Search Marketing strategy you develop will be difficult. You must be capable of continuously follow conversions related to what you wish visitors to do when detecting your site.
7_Locate the HackerSafe or ScanAlert logos on the site. A secured website is more appealing for clients and search engines.
8_Add confidence by distinctly presenting all your contact data in every page.
9_Choose important and outstanding keywords to depict your products or services, later, get the principal sites employing those keywords; identify who links to these websites and go after those links for your site. Just get important links.
10_Pick relevant, high quality tags that enhance your probabilities of being noticed by possible customers. Tags must be unique and profound for every page, or, you will be marked as a spammer, for duplicating content.
11_Build intelligent and enhancing relations by accessing blogs in the field and commenting on them. Use Google reader and subscribe to every major marketing blog.
12_Communicate positive news monthly, show off, in an intelligent way, how much you are accomplishing and savoring it.
13_Guarantee your contact data is up to date in Google, Yahoo and Live\’s local search tools.
14Encourage visitors to subscribe to the email list and make it easy to achieve.
15_Diligently answer email concerns or questions.
16_Create a serious landing page, containing two or three headlines, seductive body text and a pair of meaningful images.
There are several other facts to consider but, fundamentally, put yourself in the customers\’ shoes and feel how they feel. Only then will you be able to give them uniqueness, that will turn them loyal to you and in this point you may brag that you understand Search Marketing
www.Mr-Seo.com
Search Marketing: Points Which Can Work With You Or Work Against You When Dealing With Search Marketing
Search Marketing is crucial for the effectiveness or weakness of your site. The principal intention behind an on line effort is to be found, to be accepted and be kept up in high regard by visitors and customers. To achieve this, on line visitors should locate you easily when writing, on search engines, special keywords which effectively portray your company, services and products.
The objective of an efficient Search Marketing campaign is to get you on the top five positions in search engine results, to ensure that any searcher who writes the key words will spot you and click on you right away.
Any Search Marketing campaign has many elements and actions you should care for in order to make it useful and powerful. When facing Search Marketing, any fact counts! It works for your clients, it tells you to {respect|honor|reward] them and cherish them to assure they make you rich, so, take note.
1_Make your site attractive, get rid of Flash introductions, these only torment clients.
2_Check that all website\’s pages load quickly. Do everything you need to do to turn them quicker.
3_Assure all links get somewhere. Try them on a regular basis; there is nothing more exasperating than hitting on a disabled link.
4_Download proper tools, like Google Webmaster Tools or Yahoo! Site Explorer, to assist you watch the website\’s functioning inside search engines and what might be weakening it.
5_Write instructive error pages, get rid of imprecise content on errors 404 and 500 and set up an XML sitemap.
6_Place Google analytics on the site; there are several, but this one is efficient. By neglecting this, every Search Marketing strategy you develop will be difficult. You must be capable of continuously follow conversions related to what you wish visitors to do when detecting your site.
7_Locate the HackerSafe or ScanAlert logos on the site. A secured website is more appealing for clients and search engines.
8_Add confidence by distinctly presenting all your contact data in every page.
9_Choose important and outstanding keywords to depict your products or services, later, get the principal sites employing those keywords; identify who links to these websites and go after those links for your site. Just get important links.
10_Pick relevant, high quality tags that enhance your probabilities of being noticed by possible customers. Tags must be unique and profound for every page, or, you will be marked as a spammer, for duplicating content.
11_Build intelligent and enhancing relations by accessing blogs in the field and commenting on them. Use Google reader and subscribe to every major marketing blog.
12_Communicate positive news monthly, show off, in an intelligent way, how much you are accomplishing and savoring it.
13_Guarantee your contact data is up to date in Google, Yahoo and Live\’s local search tools.
14Encourage visitors to subscribe to the email list and make it easy to achieve.
15_Diligently answer email concerns or questions.
16_Create a serious landing page, containing two or three headlines, seductive body text and a pair of meaningful images.
There are several other facts to consider but, fundamentally, put yourself in the customers\’ shoes and feel how they feel. Only then will you be able to give them uniqueness, that will turn them loyal to you and in this point you may brag that you understand Search Marketing
www.Mr-Seo.com
Corte Swearingen asked:
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs, but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.
If you currently do not have customer database software, run to Amazon now and purchase ACT! by Sage Software. ACT! is a widely used customer contact management software that is perfect for small business owners. I use it daily in my own business and can highly recommend it.
You do not need to be a large corporation in order to take advantage of the power of database marketing. Even a 1-person business can develop an extraordinary advantage by developing a customer contact database and learning how to use it for strategic marketing.
Most all customer database software will allow you to create custom fields. Below, I have outlined several types of custom fields I recommend you add to all your customer records.
Customer Type
Every small business has four distinct customer types they will want to code in their database. They are Suspects, Prospects, First-Time Buyers and Repeat Buyers. By coding these customer types in your database, you will be able to immediately pull out any of these various groups for specific marketing communication programs. Below is a summary of the four customer types.
The Four Customer Types
1. Suspects – During the course of running your business, you may obtain lists of people from business groups, tradeshows, associations, list rentals and other sources. Suspects are people you think may be interested in your products and services but have not made any initial contact with your company.
2. Prospects – Prospects are people that have made some type of contact with your business. Maybe they requested a free report or simply called to get more information on a product or service. A prospect has shown interest in your company but has not made a purchase yet.
3. First-Time Buyers – A first-time buyer has made a single purchase from your company. The goal now is to convert these first-time buyers into repeat buyers so you can sell them more expensive (and more profitable) products and services.
4. Repeat Buyers – Continue to build trust and confidence in your first-time buyers and they will become repeat buyers. By coding this group in your database, you will be able to quickly pull them out for special upsell/cross-sell offers and work to retain and build loyalty.
The big advantage of coding your customer database with these 4 customer types is that each customer type is at a different buying stage. Pull out all your Suspects and offer them something for free in order to convert them to a Prospect. Pull out all your Prospects and offer them something compelling to turn them into a First-Time Buyer. Pull out all your First-Time Buyers and start a program to upsell and cross-sell additional products and services. Gone are the days of marketing to everyone in exactly the same way. With database marketing, you can now market by specific customer type.
Target Market
I highly recommend you add Target Market as a custom field in your database as it will allow you to pull customer lists by specific market segments. The only reason to pass on it is that you have a type of business that is so narrow and focused, that you really have only one or two customer types.
The first step is to actually define your target markets. If you own an existing business, you should already have a good idea of your target markets. If you are a new business, you may need to research just who your target markets are.
By coding your target markets, you can mail special brochures and offers that are very finely tuned to that market. Doing this will help you create the most effective marketing message and focus it to just the right niche market.
Recency, Frequency, & Monetary Fields
These last 3 custom fields I recommend you create are the key to allowing you to put together powerful database marketing programs. Here’s a brief definition of each.
Recency
Recency is the term used for the date of last transaction. Why is this important to code? Because the best predictor of future customer behavior is past customer behavior. Customers that are more recent are more valuable to your business than customers that are less recent. Whenever a customer makes a purchase, you will simply go into their record and plug in the date of purchase into this Recency Field.
How do you use Recency in your marketing efforts? Let’s say you have 5,000 customers in your database and can only afford to mail 1,000 of them. Simply sort your database by Recency (most recent) and you will have 1,000 customers that are most likely to respond to your promotion.
Frequency
Frequency is simply the number of “transactions” that a customer has made with you since they have been added to your database. Again, the best predictor of future behavior is past behavior. Someone that has purchased from you three times in the past year is likely to purchase again. The “transaction” does not necessarily have to be a monetary purchase. It can be any type of contact that you can reasonably measure such as a web visit, a phone call, a completed form. Of course it definitely includes any and all purchase transactions. This field will simply contain a number that is equal to cumulative transactions.
Your Gold customers are those that are both recent and have a high frequency number. Make sure you work to retain these customers – they are the life blood of your business.
Monetary
This field will simply show a cumulative total of the money spent by a customer. Every time the customer makes a purchase, you will go in and add the value of the transaction to the number already there. Want a list of customers that spent a large amount of money with you? Simply sort your list by Monetary value and you’ll have a list of your high spenders.
I hope you take the steps required to code these important fields into your customer contact database. Get an advantage over your competition by using these custom fields and the power of database marketing today.
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs, but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.
If you currently do not have customer database software, run to Amazon now and purchase ACT! by Sage Software. ACT! is a widely used customer contact management software that is perfect for small business owners. I use it daily in my own business and can highly recommend it.
You do not need to be a large corporation in order to take advantage of the power of database marketing. Even a 1-person business can develop an extraordinary advantage by developing a customer contact database and learning how to use it for strategic marketing.
Most all customer database software will allow you to create custom fields. Below, I have outlined several types of custom fields I recommend you add to all your customer records.
Customer Type
Every small business has four distinct customer types they will want to code in their database. They are Suspects, Prospects, First-Time Buyers and Repeat Buyers. By coding these customer types in your database, you will be able to immediately pull out any of these various groups for specific marketing communication programs. Below is a summary of the four customer types.
The Four Customer Types
1. Suspects – During the course of running your business, you may obtain lists of people from business groups, tradeshows, associations, list rentals and other sources. Suspects are people you think may be interested in your products and services but have not made any initial contact with your company.
2. Prospects – Prospects are people that have made some type of contact with your business. Maybe they requested a free report or simply called to get more information on a product or service. A prospect has shown interest in your company but has not made a purchase yet.
3. First-Time Buyers – A first-time buyer has made a single purchase from your company. The goal now is to convert these first-time buyers into repeat buyers so you can sell them more expensive (and more profitable) products and services.
4. Repeat Buyers – Continue to build trust and confidence in your first-time buyers and they will become repeat buyers. By coding this group in your database, you will be able to quickly pull them out for special upsell/cross-sell offers and work to retain and build loyalty.
The big advantage of coding your customer database with these 4 customer types is that each customer type is at a different buying stage. Pull out all your Suspects and offer them something for free in order to convert them to a Prospect. Pull out all your Prospects and offer them something compelling to turn them into a First-Time Buyer. Pull out all your First-Time Buyers and start a program to upsell and cross-sell additional products and services. Gone are the days of marketing to everyone in exactly the same way. With database marketing, you can now market by specific customer type.
Target Market
I highly recommend you add Target Market as a custom field in your database as it will allow you to pull customer lists by specific market segments. The only reason to pass on it is that you have a type of business that is so narrow and focused, that you really have only one or two customer types.
The first step is to actually define your target markets. If you own an existing business, you should already have a good idea of your target markets. If you are a new business, you may need to research just who your target markets are.
By coding your target markets, you can mail special brochures and offers that are very finely tuned to that market. Doing this will help you create the most effective marketing message and focus it to just the right niche market.
Recency, Frequency, & Monetary Fields
These last 3 custom fields I recommend you create are the key to allowing you to put together powerful database marketing programs. Here’s a brief definition of each.
Recency
Recency is the term used for the date of last transaction. Why is this important to code? Because the best predictor of future customer behavior is past customer behavior. Customers that are more recent are more valuable to your business than customers that are less recent. Whenever a customer makes a purchase, you will simply go into their record and plug in the date of purchase into this Recency Field.
How do you use Recency in your marketing efforts? Let’s say you have 5,000 customers in your database and can only afford to mail 1,000 of them. Simply sort your database by Recency (most recent) and you will have 1,000 customers that are most likely to respond to your promotion.
Frequency
Frequency is simply the number of “transactions” that a customer has made with you since they have been added to your database. Again, the best predictor of future behavior is past behavior. Someone that has purchased from you three times in the past year is likely to purchase again. The “transaction” does not necessarily have to be a monetary purchase. It can be any type of contact that you can reasonably measure such as a web visit, a phone call, a completed form. Of course it definitely includes any and all purchase transactions. This field will simply contain a number that is equal to cumulative transactions.
Your Gold customers are those that are both recent and have a high frequency number. Make sure you work to retain these customers – they are the life blood of your business.
Monetary
This field will simply show a cumulative total of the money spent by a customer. Every time the customer makes a purchase, you will go in and add the value of the transaction to the number already there. Want a list of customers that spent a large amount of money with you? Simply sort your list by Monetary value and you’ll have a list of your high spenders.
I hope you take the steps required to code these important fields into your customer contact database. Get an advantage over your competition by using these custom fields and the power of database marketing today.
The Maverick Marketeer asked:
Network marketing opportunities that work not only exist, but are also doing quite well for themselves and their representatives. Some people will no doubt scoff at the notion. It’s understandable considering the number of businesses that pose as reputable top notch network marketing opportunities.
To give you a better idea of what network marketing is and what it isn’t, let’s look at some of the basics of network marketing. Network marketing isn’t an industry in and of itself. It’s a method of distribution for various products and services.
Network marketing organizations rely on their representatives to promote and sell the company product or service. This saves the company the huge expense of marketing themselves.
Also, because network marketing allows reps to recruit and train their own sales team, they receive a portion of the revenue generated by their sales team.
When most people hear the terms network marketing or multi-level marketing, they tend to immediately think “oh no…! Not another pyramid scheme.” It’s good to have a basic understanding of the fundamental difference between the two.
Point blank, pyramid schemes are illegal. Besides that however, pyramid schemes don’t rely on the sale of a product or service. Instead, these organizations focus heavily on recruiting and provide give little or no value to the new recruit aside for the promise of big bucks.
So, if the business opportunity you’re looking at doesn’t have a clearly defined product or service, or relies heavily on fancy recruiting systems to “do all the work for you”, it’s most likely an just another attempt to dazzle you with lots of hype.
Believe me, I speak from personal experience. “Everything that glitters, ain’t gold.” Use good judgment, and be sure to do the proper background research before you spend your hard earn money on a potential business opportunity.
Network marketing opportunities are a legitimate means to provide some additional income at low cost and limited risk.
Network marketing opportunities that work not only exist, but are also doing quite well for themselves and their representatives. Some people will no doubt scoff at the notion. It’s understandable considering the number of businesses that pose as reputable top notch network marketing opportunities.
To give you a better idea of what network marketing is and what it isn’t, let’s look at some of the basics of network marketing. Network marketing isn’t an industry in and of itself. It’s a method of distribution for various products and services.
Network marketing organizations rely on their representatives to promote and sell the company product or service. This saves the company the huge expense of marketing themselves.
Also, because network marketing allows reps to recruit and train their own sales team, they receive a portion of the revenue generated by their sales team.
When most people hear the terms network marketing or multi-level marketing, they tend to immediately think “oh no…! Not another pyramid scheme.” It’s good to have a basic understanding of the fundamental difference between the two.
Point blank, pyramid schemes are illegal. Besides that however, pyramid schemes don’t rely on the sale of a product or service. Instead, these organizations focus heavily on recruiting and provide give little or no value to the new recruit aside for the promise of big bucks.
So, if the business opportunity you’re looking at doesn’t have a clearly defined product or service, or relies heavily on fancy recruiting systems to “do all the work for you”, it’s most likely an just another attempt to dazzle you with lots of hype.
Believe me, I speak from personal experience. “Everything that glitters, ain’t gold.” Use good judgment, and be sure to do the proper background research before you spend your hard earn money on a potential business opportunity.
Network marketing opportunities are a legitimate means to provide some additional income at low cost and limited risk.
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- Tags: Marketing Network, New Recruit, Scoff
Stephen Bush asked:
e been some disappointing and unexpected actions taken by commercial lenders in response to recent financial events. This changing environment for business finance funding is likely to produce several new problems for commercial borrowers. To assist small business owners in their efforts to keep up with these imposing challenges, The Working Capital Journal is one of several commercial financing information resources which should be reviewed regularly. The working capital finance industry has primarily been operating on a regional and local basis for many years. In response to cost-cutting that has permeated many industries, there has been a consolidation that has resulted in fewer effective commercial lenders throughout the United States. Most business owners have been understandably confused about what this might mean for the future of their commercial financing efforts, especially because this has happened in a relatively short period of time. Of course, for some time there have been ongoing complex problems for commercial borrowers to avoid when seeking commercial loans. But what has produced a new set of business finance funding problems is that we appear to be entering a period which will be characterized by even more uncertainties in the economy. Previous rules and standards for commercial financing and working capital finance are likely to increasingly change quickly, with little advance notice by business lenders. Business owners should make an extended effort to understand what is happening and what to do about it due to this realization that substantial changes are likely throughout the United States in the near future for commercial finance funding. At the forefront of these efforts should be a review of what actions commercial lenders have already taken in recent months. The Working Capital Journal is one prominent example of a free public resource that will facilitate a better understanding of the responses by business lenders to recent economic circumstances. By publicizing actions taken by commercial lenders, this will contribute to these two goals, both of which are likely to be helpful to typical business owners: (1) To highlight controversial bank-lender tactics with a view toward reducing or eliminating questionable lending practices. (2) To help business owners prepare for commercial finance funding changes. Sources that currently include The Working Capital Journal are actively encouraging business owners to describe and report their financing experiences so that they can be shared with a broader audience to assist in this effort. Some of the most significant commercial financing changes reported so far by commercial borrowers involve working capital loans, commercial construction financing and credit card financing. A notable situation of concern is that predatory lending practices by credit card issuers have been reported by many business owners. Some specific businesses such as restaurants are having an especially difficult time in surviving recently because they have been excluded from obtaining any new business financing by many banks. One of the few recent bright spots in business finance funding, as noted in The Working Capital Journal, has been the continuing ability of business owners to obtain working capital quickly by business cash advance programs. For most businesses accepting credit cards, this commercial financing approach should be actively considered. Business cash advances are literally saving the day for many small business owners because most banks appear to be doing a terrible job of providing commercial loans and other working capital finance help in the midst of recent financial and economic uncertainties. For example, as noted above, restaurants are virtually unable to currently obtain commercial finance funding from most banks. However, if a restaurant accepts credit cards in their business operations, they are likely to be able to obtain needed cash from merchant cash advances and credit card factoring.
e been some disappointing and unexpected actions taken by commercial lenders in response to recent financial events. This changing environment for business finance funding is likely to produce several new problems for commercial borrowers. To assist small business owners in their efforts to keep up with these imposing challenges, The Working Capital Journal is one of several commercial financing information resources which should be reviewed regularly. The working capital finance industry has primarily been operating on a regional and local basis for many years. In response to cost-cutting that has permeated many industries, there has been a consolidation that has resulted in fewer effective commercial lenders throughout the United States. Most business owners have been understandably confused about what this might mean for the future of their commercial financing efforts, especially because this has happened in a relatively short period of time. Of course, for some time there have been ongoing complex problems for commercial borrowers to avoid when seeking commercial loans. But what has produced a new set of business finance funding problems is that we appear to be entering a period which will be characterized by even more uncertainties in the economy. Previous rules and standards for commercial financing and working capital finance are likely to increasingly change quickly, with little advance notice by business lenders. Business owners should make an extended effort to understand what is happening and what to do about it due to this realization that substantial changes are likely throughout the United States in the near future for commercial finance funding. At the forefront of these efforts should be a review of what actions commercial lenders have already taken in recent months. The Working Capital Journal is one prominent example of a free public resource that will facilitate a better understanding of the responses by business lenders to recent economic circumstances. By publicizing actions taken by commercial lenders, this will contribute to these two goals, both of which are likely to be helpful to typical business owners: (1) To highlight controversial bank-lender tactics with a view toward reducing or eliminating questionable lending practices. (2) To help business owners prepare for commercial finance funding changes. Sources that currently include The Working Capital Journal are actively encouraging business owners to describe and report their financing experiences so that they can be shared with a broader audience to assist in this effort. Some of the most significant commercial financing changes reported so far by commercial borrowers involve working capital loans, commercial construction financing and credit card financing. A notable situation of concern is that predatory lending practices by credit card issuers have been reported by many business owners. Some specific businesses such as restaurants are having an especially difficult time in surviving recently because they have been excluded from obtaining any new business financing by many banks. One of the few recent bright spots in business finance funding, as noted in The Working Capital Journal, has been the continuing ability of business owners to obtain working capital quickly by business cash advance programs. For most businesses accepting credit cards, this commercial financing approach should be actively considered. Business cash advances are literally saving the day for many small business owners because most banks appear to be doing a terrible job of providing commercial loans and other working capital finance help in the midst of recent financial and economic uncertainties. For example, as noted above, restaurants are virtually unable to currently obtain commercial finance funding from most banks. However, if a restaurant accepts credit cards in their business operations, they are likely to be able to obtain needed cash from merchant cash advances and credit card factoring.
Thomas Cutler asked:
In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today’s challenging environment.
According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./) “Below is a list, based on research and interviews with smart industrial distributors and manufacturers; these are the recommended ways to gather customer information.
• Market surveys, conducted in person by your sales reps and/or management team, garner useful information and prove to customers that you are truly interested in their needs.
• Use focus groups of customers and prospects to explore needs and perceptions of your market.
• Create customer and/or distributor advisory boards.
• Create a Web site where customers can experiment with your products or services.
• Conduct regular tours of customers’ plants and warehouses with your management team to see how they use your products and services.
• Complete a series of day-in-the-life interviews, where the prospect shares with you all of their typical daily activities.
• Study purchasing best practices, as more industrial customers have professionalized purchasing and are rigorous in the methods they use against industrial distributor and manufacturer sales reps.
• Telephone, mail, and Internet surveys
• Hiring third parties to interview customers and prospects after big sales efforts, even if you didn’t win the business.
Commence offers industrial companies complete “Freedom Of Choice” to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.
In an effort to help industrial distributors and manufacturers thrive, Commence Corporation presents Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, a compendium of smart practices from the leading industrial sales and marketing experts and organizations that are growing in today’s challenging environment.
According to Larry Caretsky, President of Commence Corporation (www.commence.com/mfg./) “Below is a list, based on research and interviews with smart industrial distributors and manufacturers; these are the recommended ways to gather customer information.
• Market surveys, conducted in person by your sales reps and/or management team, garner useful information and prove to customers that you are truly interested in their needs.
• Use focus groups of customers and prospects to explore needs and perceptions of your market.
• Create customer and/or distributor advisory boards.
• Create a Web site where customers can experiment with your products or services.
• Conduct regular tours of customers’ plants and warehouses with your management team to see how they use your products and services.
• Complete a series of day-in-the-life interviews, where the prospect shares with you all of their typical daily activities.
• Study purchasing best practices, as more industrial customers have professionalized purchasing and are rigorous in the methods they use against industrial distributor and manufacturer sales reps.
• Telephone, mail, and Internet surveys
• Hiring third parties to interview customers and prospects after big sales efforts, even if you didn’t win the business.
Commence offers industrial companies complete “Freedom Of Choice” to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.
Assassin Marketing asked:
You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.
1. Poor Planning
It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home ******* their thumb because they were never prepared for such circumstances.
2. A Lifeless Site
If you were a visitor and you came across a site that was dull, plain text and no life at all, would you even spend a minute to go over the page? Probably not. The design of your page is very crucial in attracting visitors to stay at your site. A common mistake of businesses is that they often cut costs so much that they neglect even the physical features of their site. Remember, people usually look at the appearance first before they delve into the content. You can also show pictures and videos just to make your site realistic. If you don’t capture visitors’ attention, how can you expect to capture their sales.
3. No Defined Product Services
Knowing your products’ edge from your competitor’s is very vital. You can never sell what you have when you can’t even compare its advantages to other similar products from your competitors. Businesses fail because they are very general when they market their creations. What happens is, visitors feel that what you have is the same as what other businesses offer and so, you lose sale.
4. No Identity
As much as possible, most businesses always want to save money. So we choose to have our business in a free web space rather than having our own domain. The result is, when buyers type in the keywords for the product or service they want, your site won’t even be recognized because you don’t have your own web address. The probability of online marketing failure is then very evident because without anyone visiting your site, how can you even sell your product or service ?
5. No Target Audience
Focus is very important in any business. When you lose your focus, you end up a loser. The common mistake of the business owners when it comes to online marketing is that they lack concentration and they cannot think of the most specific technique to get their consumers’ attention. In other words, if you sell women’s products, then focus your attention in reaching out to women. Don’t beat around the bush because it will do you nothing but loose you money. If you know your target audience and you know how to approach them, then get ready to fill up the money train!
6. Poor Customer Handling
Relationship with customers determines the life of any business. Many businesses assume that once a consumer buys from them, that’s the end of it, which is undoubtedly wrong. Many businesses die because they do not know how to keep their visitors coming back. Just by interactive communication, you can build your trust and have the favor of your customers. However, if your mindset is purely on profit, then you probably won’t survive.
7. Vintage Information
How would you like to read a newspaper article from six months ago? Online marketing doesn’t work well unless you continually update your website because no visitor wants to visit a site that is not updated and is stale with old news. People love to be a part of a trend, so if you have outdated content on your site, just don’t expect to gain many new visitors.
8. Wrong Marketing Strategy
We tend to think that if we have more advertisements, we win the game. We spend our money for ads, we hire a lot of people to optimize our site, and we do everything and spend everything we have too quickly. This is the reason why businesses often fail. Because we don’t know what a good strategy is. We keep on spending money without even thinking if it will be effective for our business. In the end, we will learn that if there’s no more money, there’s no more business. This can be very frustrating.
9. Here Today, Gone Tomorrow Style
If you were a customer and you went to a website that you could view today but was gone tomorrow, would you close a deal with that site? Of course not. Online marketing is something that should be paid attention to by the business owner. It is not enough that you have your site; you must maintain it and you should not allow even a single day for your site to be unavailable for customers. If this happens, you will lose the trust of your buyers.
10. Spamming
This is the downfall of many businesses who use online marketing to build their business. Sometimes, we are in a hurry to generate income. Sometimes, we’re very eager to earn money that we opt to do business the wrong way. Many businesses are already banned by search engines such as Google simply because they spam using unverified email addresses they bought from brokers. When caught, kiss your online business goodbye!
So, there we have it. These are top ten sins that can lead your business’ online marketing into a dead end. Nobody would want to see his business bankrupt right? So it’s important that you heed these things as you start your online marketing, especially these ten. But, if you are able to do good job with your online marketing, then business success is within your reach!
Mark Peterson asked:
Custom software development is now become the need for any businesses. Today there are many companies who are running businesses on-line and for them keeping their softwares updated with the latest technologies is mandatory for customer satisfaction and to gain a competitive edge. Also companies end up saving a lot of time, resources and money invested in maintaining the softwares.
At Gateway Technolabs you will find not only a quality programming service but well qualified project managers, programming developers who will bring you through all development cycles suggesting new technologies, features and high-end tools. We looking forward to bring you the best custom software development service. The result – the great ROI and a cutting edge solution that is second to none in the marketplace.
we offer different types of custom software development services that includes:
• Custom Programming Services
• Custom Software Development Services
• Custom Website Development Services
• Custom Website Designing Services
• Custom Application Development Services
We have experienced and expert software developers and programmers. They have sound skill in custom software development and offshore website development. They use different types of custom programming languages like ASP, Java, .Net, PHP, cold fusion etc.
Custom software development, also known as custom software engineering, defines omitting of predeveloped (template or boxed) solutions and views. If a customer wants to believe that their favor is unique and putting their ideas into practice, custom software development technologies are custom approaches to solving their problems. Finding new creative decisions in order to meet the specific requirements and preferences of the customer as quickly as possible may be achieved with custom software development.
The role played by custom software development brings output as desired by the client. Our success is the result of quality service that we provide. Any complication or disapproval of the client that stems out can be modified at the time of preparation of the software with the client’s consent and this is where the foremost advantage of custom software development lies. Once the product is made and sold to the client, there is no need to modify the custom software as it is already made for perfection. We have enough resources to successfully start, execute and complete any size of project. Again, client satisfaction is our goal.
A goal of custom software solutions may be to develop not for the mass auditorium (users), but rather developed to be unique, for a single customer (user) or a group. Custom developed software is encouraged to take under one hat the most progressive technologies along with preferences and expectations of the customer. Custom developed software may be designed in stage by stage processes, allowing all nuances and possible hidden dangers to be taken into account, including issues which were not mentioned in the specifications.
Software Development Companies Worldwide provide custom programming and software engineering services. Most of the companies have a wide experience in custom database programming, distributed website and web application development, etc.
For more information on our services, kindly visit: http://www.gatewaytechnolabs.com
Custom software development is now become the need for any businesses. Today there are many companies who are running businesses on-line and for them keeping their softwares updated with the latest technologies is mandatory for customer satisfaction and to gain a competitive edge. Also companies end up saving a lot of time, resources and money invested in maintaining the softwares.
At Gateway Technolabs you will find not only a quality programming service but well qualified project managers, programming developers who will bring you through all development cycles suggesting new technologies, features and high-end tools. We looking forward to bring you the best custom software development service. The result – the great ROI and a cutting edge solution that is second to none in the marketplace.
we offer different types of custom software development services that includes:
• Custom Programming Services
• Custom Software Development Services
• Custom Website Development Services
• Custom Website Designing Services
• Custom Application Development Services
We have experienced and expert software developers and programmers. They have sound skill in custom software development and offshore website development. They use different types of custom programming languages like ASP, Java, .Net, PHP, cold fusion etc.
Custom software development, also known as custom software engineering, defines omitting of predeveloped (template or boxed) solutions and views. If a customer wants to believe that their favor is unique and putting their ideas into practice, custom software development technologies are custom approaches to solving their problems. Finding new creative decisions in order to meet the specific requirements and preferences of the customer as quickly as possible may be achieved with custom software development.
The role played by custom software development brings output as desired by the client. Our success is the result of quality service that we provide. Any complication or disapproval of the client that stems out can be modified at the time of preparation of the software with the client’s consent and this is where the foremost advantage of custom software development lies. Once the product is made and sold to the client, there is no need to modify the custom software as it is already made for perfection. We have enough resources to successfully start, execute and complete any size of project. Again, client satisfaction is our goal.
A goal of custom software solutions may be to develop not for the mass auditorium (users), but rather developed to be unique, for a single customer (user) or a group. Custom developed software is encouraged to take under one hat the most progressive technologies along with preferences and expectations of the customer. Custom developed software may be designed in stage by stage processes, allowing all nuances and possible hidden dangers to be taken into account, including issues which were not mentioned in the specifications.
Software Development Companies Worldwide provide custom programming and software engineering services. Most of the companies have a wide experience in custom database programming, distributed website and web application development, etc.
For more information on our services, kindly visit: http://www.gatewaytechnolabs.com
Frank O’Tools asked:
Customer Service Agents are the frontline staff of the company they are who customers speak with first. Essentially, they are the voice of the company.
If a Customer Service agent is professional, friendly, and can solve a customers needs, that customer will have a positive impression of the company. This pleasant experience can lead to repeat business and even referrals increasing profitability.
On the other hand, if a Customer Service Agent is unprofessional, uniformed, and unable to solve a customers needs, the customer will hang up the phone in frustration resulting in a negative impression. Consequently, the customer will indeed talk about your company, but with a very pessimistic tone which can discourage customers away from you and to your competitor decreasing productivity!
As a leader, it is your responsibility to train the staff with proper telephone skills and company and product knowledge as well as the requisite customer service skills necessary to excel customer expectations. With this education, you are arming the Customer Service Agent with the power to better assist customers and increase productivity creating many positive first impressions along the way!
The Customer Service Representative
As the leader of customer service agents, you will engage with a wide variety of personnel, different backgrounds, different ages, and different skill sets including:
* The young employee who is starting his first job.
* The single mother who needs a second job for additional income.
* The recent college graduate who has not yet found his dream job, but needs a job to pay the bills.
* The middle-age mother who has gone back to work now that her children are grown just to give herself something to do.
* The business professional that has just been laid off from his real job due to downsizing.
These are just a few examples. Every Customer service agent has a different story and a different reason for working.
Your staff may or may not be excited to work at the company. For example, a recent high school graduate may be quite excited about his first job. Whereas, a single mother would much rather be at home with her children. It is your job as the leader to motivate everyone even the most disgruntled Customer Service Agent!
Every Customer Service Agent within your staff will have different skill sets. For example, the business professional may be quite computer-savvy, whereas the middle-age mother who has gone back to work may have very little knowledge of computers. It is your job as the leader to train everyone even the Customer Service Agent who thinks he knows it all!
A major component of your responsibility as a leader is motivating and training the Customer Service Agents so they are comfortable with the technological and people skills that are needed for the job. You also need to know what motivates each employee to keep them excited about being at work.
Call Center Challenges
As a call center leader, you face many challenges a day. Here is just a sample:
* A competitive workforce for qualified Customer Service Agents
* Lack of time to properly train Customer Service Agents
* High turnover rate among Customer Service Agents
* Technological challenges for Customer Service Agents
* Unmotivated Customer Service Agents
* Different skill levels of Customer Service Agents
Customer Service Agents are the frontline staff of the company they are who customers speak with first. Essentially, they are the voice of the company.
If a Customer Service agent is professional, friendly, and can solve a customers needs, that customer will have a positive impression of the company. This pleasant experience can lead to repeat business and even referrals increasing profitability.
On the other hand, if a Customer Service Agent is unprofessional, uniformed, and unable to solve a customers needs, the customer will hang up the phone in frustration resulting in a negative impression. Consequently, the customer will indeed talk about your company, but with a very pessimistic tone which can discourage customers away from you and to your competitor decreasing productivity!
As a leader, it is your responsibility to train the staff with proper telephone skills and company and product knowledge as well as the requisite customer service skills necessary to excel customer expectations. With this education, you are arming the Customer Service Agent with the power to better assist customers and increase productivity creating many positive first impressions along the way!
The Customer Service Representative
As the leader of customer service agents, you will engage with a wide variety of personnel, different backgrounds, different ages, and different skill sets including:
* The young employee who is starting his first job.
* The single mother who needs a second job for additional income.
* The recent college graduate who has not yet found his dream job, but needs a job to pay the bills.
* The middle-age mother who has gone back to work now that her children are grown just to give herself something to do.
* The business professional that has just been laid off from his real job due to downsizing.
These are just a few examples. Every Customer service agent has a different story and a different reason for working.
Your staff may or may not be excited to work at the company. For example, a recent high school graduate may be quite excited about his first job. Whereas, a single mother would much rather be at home with her children. It is your job as the leader to motivate everyone even the most disgruntled Customer Service Agent!
Every Customer Service Agent within your staff will have different skill sets. For example, the business professional may be quite computer-savvy, whereas the middle-age mother who has gone back to work may have very little knowledge of computers. It is your job as the leader to train everyone even the Customer Service Agent who thinks he knows it all!
A major component of your responsibility as a leader is motivating and training the Customer Service Agents so they are comfortable with the technological and people skills that are needed for the job. You also need to know what motivates each employee to keep them excited about being at work.
Call Center Challenges
As a call center leader, you face many challenges a day. Here is just a sample:
* A competitive workforce for qualified Customer Service Agents
* Lack of time to properly train Customer Service Agents
* High turnover rate among Customer Service Agents
* Technological challenges for Customer Service Agents
* Unmotivated Customer Service Agents
* Different skill levels of Customer Service Agents
