Benjamin Bressington asked:


Your customers are your biggest asset. In addition to ensuring that you remain in business, your customer base is essential to your overall marketing and advertising campaign.

A happy customer is a customer who is willing to refer business to you. In fact, word-of-mouth is one of the most effective and popular ways of getting new business. You can ensure your customers send you more business consistently if you follow a few simple steps:

Provide superior customer service

With good customer service lacking in so many businesses today, if you provide superior customer service, you are going to stand apart from and above the competition. Your customers are going to appreciate that you take the time to listen to them, that you solve problems quickly, and that you genuinely care about them as customers.

In addition to ensuring that your current customers continue to do business with you, they’re going to refer others to your business because they are satisfied with your customer service.

Offer a top notch product and/or service

If you offer a top notch product or service that offers value and benefit your customers, they’re naturally going to be willing to recommend your business to friends, family, and acquaintances.

Treat your customers well

Customers want to be treated well. They want to know that you appreciate their business, so always ensure that you treat your customers well by thanking them for their business, asking for their feedback, and addressing any problems or concerns they have in a timely manner.

Treating your customers well also means ensuring that your employees treat them well by offering to help them, and by always addressing them in a polite manner.

Ask your customers to refer business to you

Sometimes getting customers to send you more business is as easy as asking them to refer their friends, family, and coworkers to you. Satisfied customers will generally have no problem spreading the word about your product or service. All you have to do is ask.

Offer discounts or specials for those who refer business

While it’s not a necessity to reward your customers for referring business to you, it is a strong incentive for them to continue to send business your way. You might offer a discount on your product or service every time a customer refers someone to your business. You might also offer a free product to those who send business your way.

Or, you may want to come up with a more creative way to reward your customers for referring new customers to you. The key is to reward your customers in some way.

Thank customers for their referrals

When a customer refers a new customer to you, take the time to thank that customer. You can send a handwritten note or call the customer. Whatever method you choose, just make sure that you thank the customer for his referral. Showing your gratitude will also help ensure that that customer continues to send new customers to your business.

William Jimenez asked:


Customer Service is basically the way you interact with your client before, during and after a sale is executed or a service is rendered.

In this age of computers and internet a lot of innovations are happening that make life easier. However, with these innovations client services have become impersonal and most of the time scripted.

In business, the customer is king still holds true; no matter how far-fetched or unrealistic some of their demands may be. Everybody knows that for a business to thrive a loyal customer base must be nurtured and managed – customers who are willing to do repeat transactions with the company. Each satisfied customer expands the business exponentially. For behind every single happy client lies 10 more potential customers.

Any strong marketing support that a company provides for its products and services will still fall short of its objective if customer service is non-existent or lousy at best.

So how is customer service defined?

A customer service is considered good when the service comes with a smile. It is going beyond the perceived value of the product or service. It is far from the overly mechanical customer service scripts that we all have become accustomed to.

It is the need for human interaction in every encounter with a customer and their issues and problems done in a satisfactory manner.

In this modern world of technology where everything is viewed as borderless and seamless, assigning a generic department to handle customer service issues is an outdated practice.

Company managers are already aware that clients deal with employees in different levels of the organization. Each individual represents the company. Should any untoward incident happen involving the interaction between a company employee and a client, there is high probability that unwanted detrimental information about the company will be disseminated by the aggrieved customer. The solution to this problem to prevent negative publicity is to have a well-trained team on good customer service and rules of engagement with the clients.

The internet also introduced a new approach to customer satisfaction. A web marketing company relies on a sort of self-service style or approach in managing customer’s needs. A visitor to their website, upon purchase of products or services online, will more likely transact again with the company if he sees that everything he needs can be had with a click of the mouse. The user friendliness of the site from having easy access to its support staff to filing a complaint or returning a product makes for a great customer experience.  

Marketing support is an integral part in bringing in the initial money to the company. The only thing that will keep in the profits, in the end, is rendering good customer service.