Ray Subs asked:


You have probably heard that many people are making money online. Perhaps you have also tried various attempts to make money on the internet. You might have tried various internet marketing techniques to sell a product in an effort to make money, to no avail. Many people do make serious money online. Unfortunately, many others give up, after wasting a lot of time and money with websites that do not work.

Internet marketing encompasses many online marketing strategies that you can learn. But even those who are experts at these strategies can have trouble making it online. They lack the coaching that is needed for internet marketing as well as the right product. According to internet guru, Alex Jeffreys, you have to not only have good coaching to make money online, but you also have to have a quality product that you are distributing. Otherwise, all of the mass mailings in the world will not help.

A great deal of online marketing involves direct response marketing. This is where you contact the prospective customer via email to tell them about your product and urge them to take action. There is an old saying that sales is a numbers game. This concept of contacting as many people as possible translates to building a list of prospects and then shooting them offers via email. The numbers game, however, does not work with online marketing. Sure, you should build a list and gather as much information in your email list as you can about your potential customers, but this alone will not allow you to succeed. The numbers game only works if you have the right product of value to sell, but savvy internet marketing skills to boot. In other words, you need a good email list that you are constantly building, a product that has value and that people will want to buy and a marketing plan. Once you have this, you can become successful in your efforts to make money online.

Instead of going at your online marketing sales alone, you are better off to get a coach who is successful in the online business that you want to create for yourself. Just as you would look for coaching and mentoring with any other type of job, you want to do the same when you start trying to make money online. It does not make sense for you to try to go at it alone in the competitive world of online marketing when you can get the help that you need from successful internet marketing coaches.

If you are tired of wasting your money trying to sell products that do not sell through newsletters and emails that are promptly deleted, your strategy is not working. You are better off to seek a new way of making money online by looking for a successful online coach. You can go from a successfool to being successful if you follow the tried and true pattern developed by those who have made it in the field by seeking out their guidance with your internet marketing plan.

Ricky Bracken asked:


Merchants are always looking for new methods to increase customer sales. It doesn’t matter if your business model is business to consumer or business to business; finding new customers and closing sales is the most important aspect of every business. Merchants spend a lot of time, resources and money on traditional advertising, search engine optimization (SEO), pay-per-click marketing, direct mail and face-to-face sales. No matter what method you use to generate new sale opportunities the goal is always the same – find new customers and generate sales.

Track Your Marketing Campaigns

In order to be effective merchants should always track their marketing campaigns. I find CRM tools to be the most effective method for tracking all customer interactions. There are several commercial and open source CRM tools on the market so you have many to choose from. For more information on selecting the best open source CRM tool search for my article entitled “Open Source CRM for Small Business”. Even if you’re not using a CRM tool to track your advertising campaigns, merchants should have some way to track which marketing method is most effective. Once you determine which marketing methods are most effective you should focus your advertising budget on those campaigns that generate leads.

 Leads Don’t Always Mean Sale

Now that you have determined the best methods for generating leads for your business you must now translate those leads into sales. The most successful companies are able to convert over 60% of their leads into sales. Companies with a high conversion rate are in a better position to navigate a recession or other challenges in the economy. So the question is how are some companies able to convert the majority of their new leads into orders while others cannot? Assuming you offer a quality product or service with superior customer service the main factor in closing more sales is providing your customers with multiple payment options.

8 Tips on Increasing Customer Orders

 • Accept Credit Cards – customers must be able to pay for your products or services using their credit card or signature debit card. Customers want convenience and flexibility while paying for the products and services they want. Offering credit cards can increase sales by as much as 80% compared to merchants who don’t accept credit cards.

• Accept Electronic Checks – in today’s market consumer credit cards are at their maximum. Banks are also lowering consumer credit card credit lines. Offering customers the option of paying by check can easily increase sales. More customers are paying for products and services by check so they don’t have to worry about finance charges. If you sell to other businesses accepting check payments is a must.

• Accept Multiple Cards – your customers should always be able to pay with the credit card of their choice. Therefore, merchants should accept Visa, MasterCard, American Express and Discover. International merchants or merchants in the travel industry should also accept Diners Club, JCB and Maestro credit cards. If the customer can’t use the credit card they want they will simply shop with another merchant.

• PIN Debit – more consumers are paying for products and services using their PIN Debit card. PIN Debit transactions are often less expensive for the merchant than credit card sales. PIN Debit can increase sales and lower your costs.

• eCommerce – the Internet has changed the way consumers shop. There is more opportunity for the customer to compare prices and save time by shopping online. Your business website must be more than an online brochure. Your website should be a lead generator and a portal for processing customer orders.

• Mobile Payments – imagine you’re meeting with a potential client, attending a networking meeting or other social gathering and you have an opportunity to make a sale. If you’re mobile device is payment enabled you can use your iPhone, Blackberry or cell phone to process a sale. Mobile payment technology is becoming a standard feature in today’s marketplace. Payment enable your mobile device so you’re ready to close the deal anytime and anywhere.

• CRM (Customer Relationship Management) – in order to be more effective managing customer interactions you have implemented one of the top rated CRM applications to empower your sales force. Improving sales force automation is also a critical component to quickly obtaining ROI (return on investment). Adding a payment module and extending the functionality of your CRM tool will allow your sales team and back office staff to process credit card and electronic check payments directly within your CRM application. Now you can track all customer information including payment history in a single location.

• Recurring Payments – automatically bill your customers on a periodic basis. Recurring billing options provide your clients with the opportunity to pay for your products or services over time. Recurring payments can lead to more sales since consumers can make smaller payments without accruing interest.

Merchants that implement the above recommendations will be in position to convert more leads into sales. The next 12 months will be very competitive so merchants must be ready to accept orders using the payment method chosen by the customer. Offering multiple payment solutions will help merchants turn every customer interaction into an opportunity to make a sale.

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